Computer Animation 1, Helvetica Movie Review, Writing
The main and first thing I learned while watching Helvetica, directed by Gary Hustwit, was the differences between different fonts; I had learned the difference between Serif and Sans-Serif fonts. Next, I learned that the Sans-Serif font, Helvetica, was made in 1957, and is known as a ‘perfect font’ in the eyes of graphic designers and can not be altered to be made any better. The Helvetica font has the right amount of tracking and leading creating a the word to be understood and legible without any hesitation.
After watching the film, I noticed how often Helvetica is used for companies, signs, and posters. One of the graphic designers talks about how Helvetica typography is everywhere having a sense of style and fun while keeping the conformity and legibility that is necessary.